Build Your Career At CRY

We believe in the power of every individual’s potential and rely on the values of justice and equity to drive our work culture.

Our longest serving employee has worked in CRY for over 31 years so we’re clearly doing something right that resonates with our people – and that is making a real difference!

Assistant Manager – Graphic Designer (Mumbai)

Mumbai

Function /Division: Communications

Location: Mumbai

About CRY:

CRY is India’s most trusted NGO working on the issue of child rights for the last 45 years. Over the years CRY has impacted the lives of over 3 million children in India. CRY has many firsts to her credit over the years in Resource Generation, Programme, Brand Communications, People practices, and Finance. CRY’s reach is Pan India with a presence in 15 states. CRY works to ensure happier childhoods for India’s children.

Key Responsibilities:

• Work closely with the Brand Manager and AGM to develop and execute design strategies for national campaigns and organizational initiatives.
• Conceptualize and create compelling designs for brand campaigns across digital, print, and outdoor platforms.
• Design and produce creative assets for social media, donor and volunteer communication, fundraising, and event/activation branding.
• Ensure alignment with brand strategy and communication goals.
• Maintain and evolve brand guidelines, ensuring consistency across all touchpoints.
• Mentor and provide guidance to design interns, fostering a culture of learning and creativity.
• Collaborate with cross-functional teams to drive brand visibility, engagement, and recall.
• Ensure adherence to CRY’s brand identity while innovating within the visual language.

Education, Skills & Experience:

• Academic training in graphic design and visual communication
• Minimum 4-5 years of experience with a creative agency or design studio or as a freelancer
• Proficiency with Adobe Suite (Illustrator and Photoshop primarily) & InDesign is a must. Formats – Photo edits, Illustrations, adapts.
• Knowledge in CANVA and the new image AI tools.
• Basic knowledge in video creations with Adobe Effects/ Premier Pro
.

• Knowledge in visual communication and in photography is an asset
• Strong conceptual thinking and hands-on execution skills across mediums.
• Proven ability to manage multiple projects and meet tight deadlines.
• Deep understanding of branding, storytelling, and design principles.
• Strong interpersonal and collaboration skills.

Write in:

Please email your application and link to your portfolio mentioning the post applied for, or write in for more details to careers@crymail.org