Job Description

The role will have responsibilities for B2B marketing of company’s products, meant for India & abroad. Should be able to handle Digital (social media, Website etc), BTL, Events, ATL activities for related products.

Experience of digital marketing a must, preferably for international markets.

B2B- Mass media Communication

• Handling 360 degree communication
• Front-ending Digital, ATL & BTL communication requirements
• Participation in developing marketing communication strategy & marketing events
• Briefing Agencies
• Liaising with creative, media, event & website design agencies
• Ensuring timely execution of campaigns
• Ensuring media efficiency
• Ensuring efficiency of Activation/ events
• Ensuring accuracy of communication materials
• Ensuring efficiency of website design & content

Proficient In Digital Marketing

• Execute & manage all aspects of the company's paid Digital marketing strategy & campaigns across the following channels: Google, Youtube, Facebook, Instagram, LinkedIn & Twitter.
• Monitor and analyze metrics on all channels (Google, Facebook, Instagram, etc) to track campaign performance, optimize media buying, conversions, goals, including providing detailed ROI analysis and forecasting based on the Ad spend.
• Effectively manage campaigns as per goals like Awareness, Website Traffic, Remarketing or Retargeting, Engagement, Lead Generation & Sales
• Ensure continuous data-driven optimization.
• Ideate and strategize landing page content for lead generation and ads.
• Effective Email marketing campaigns for B2B channel
• Do consumer profiling to define Target Audience & draw Consumer insights & map digital touchpoints for all Paid Digital Media Channels.
• Report digital marketing performance periodically against KPIs - including CPLs, lead quality, conversion metrics, and overall effectiveness of marketing spend
• Evaluate ever evolving digital landscape. Provide thought leadership and perspective for adoption where appropriate.
• Liaise with Digital marketing agencies
• Supervise Lead management
• Manage social media channels
• Website design and management

MIS

• Keeping internal stakeholders updated on communication and media effectiveness
• Maintaining data efficiently and ensuring confidentiality