Job Title

Asst. Manager – Analytics (Marketing, CRM & Loyalty)

Role Purpose

The Manager – Analytics (Marketing, CRM & Loyalty) is responsible for delivering actionable insights across marketing performance, customer analytics, and loyalty programs within a retail and e-commerce environment. This role is highly hands-on and will directly support business growth through data-driven decision-making suggestions.

Key Responsibilities

Marketing & E-commerce Analytics

Lead hands-on analysis of marketing performance across digital channels (paid media, owned channels, marketplaces, and onsite)

Track and analyze KPIs including traffic, conversion, revenue, ROI, CAC, and attribution

Support optimization of media spend, promotions, and merchandising through performance insights

CRM & Customer Analytics

Develop and manage customer segmentation, lifecycle, and cohort analyses

Analyze customer behavior across online and offline touchpoints to inform personalization and journey design

Suggest CRM initiatives including email, SMS, app, and push notification campaigns

Loyalty Program Analytics

Measure and report on loyalty program performance, including member acquisition, engagement, repeat purchase, and redemption

Conduct incremental lift and customer lifetime value analysis for loyalty members

Identify opportunities to enhance loyalty effectiveness and customer retention

Data, Reporting & Tools

Build, maintain, and automate dashboards and recurring reports for marketing, CRM, and loyalty stakeholders

Perform deep-dive analyses using large transactional and customer datasets

Ensure data accuracy, consistency, and alignment with business definitions

Work closely with data engineering and technology teams to enhance data availability and reporting infrastructure

Stakeholder & Business Support

Act as a key analytics partner to marketing, e-commerce, CRM, and loyalty teams

Translate complex data into clear insights and business recommendations

Support senior leadership with ad-hoc analysis, performance reviews, and strategic initiatives

Required Qualifications

Masters degree in Analytics, Statistics, Economics, Business, Marketing, or a related field

3-5 years of experience in analytics roles within retail and/or e-commerce environments

Strong hands-on expertise in SQL and advanced Excel

Experience with BI and visualization tools (e.g., Tableau, Power BI, Looker)

Strong understanding of digital marketing, e-commerce funnels, and CRM data

Preferred Qualifications

Experience working with omnichannel retail data (online and store)

Familiarity with loyalty program analytics and customer lifetime value modeling

Experience with digital analytics platforms (e.g., Google Analytics, Adobe Analytics)

Exposure to A/B testing, experimentation, or predictive analytics

Key Skills & Competencies

Strong analytical and problem-solving skills with attention to detail

Ability to work independently in a hands-on role while managing multiple priorities

Strong communication and stakeholder management skills

Structured, outcome-oriented approach to analysis

Ability to operate effectively in a corporate, matrixed environment

What Success Looks Like

Measurable improvement in marketing and CRM effectiveness through analytics-led optimization

Clear visibility into customer behavior and loyalty performance

Reliable, scalable dashboards and reporting supporting faster decision-making

Recognition as a trusted analytics partner across marketing and e-commerce teams