Job Title: Area Sales Manager (ASM)

Company: Denzour Nutrition Pvt Ltd (Brand: Denzuu – Beverage Division)
Industry: Beverage (Non-Carbonated Drinks)
Location: Noida
Experience: 5–10 Years
Reporting To: Regional Sales Manager / Sales Head

Job Summary

The Area Sales Manager (ASM) will be responsible for developing and expanding the sales and distribution network for Denzuu’s newly launched non-carbonated beverage range with alkaline water (4 flavours) in the Noida market. The role will focus on appointing distributors, building a sales team, strengthening general trade channels, and driving revenue growth in the assigned territory.

Key Responsibilities

1. Distribution Development

• Identify, appoint, and develop distributors and channel partners in the Gurgaon market.
• Establish strong distribution coverage across general trade, wholesale markets, and retail outlets.
• Ensure consistent product availability and market penetration.

2. Team Building & Management

• Recruit, train, and manage a team of Sales Officers and Pre-Sales Representatives (PSRs).
• Set sales targets for the team and monitor their daily market activities.
• Guide the team on route planning, outlet coverage, and secondary sales growth.

3. Sales Growth & Market Expansion

• Drive primary and secondary sales for non-carbonated alkaline beverage products.
• Achieve monthly and quarterly sales revenue targets for the territory.
• Develop new business opportunities and build relationships with key retail partners.

4. Market Execution

• Monitor competitor activities, pricing, and promotional strategies in the beverage market.
• Ensure proper product visibility, merchandising, and display at retail outlets.
• Support promotional campaigns and product launches in the market.

5. Reporting & Market Intelligence

• Track sales performance, distributor performance, and market coverage.
• Provide regular reports on sales, market trends, and business opportunities.
• Maintain strong coordination with internal teams for stock planning and supply.

Key Result Areas (KRA)

• Appointment of strong distributors and channel partners in Noida.
• Building and managing a Sales Officer and PSR team.
• Achieving monthly and quarterly revenue targets.
• Expanding distribution reach and retail outlet coverage.
• Successful market launch and growth of Denzuu beverages in the region.

Candidate Profile

• 6–10 years of sales experience in beverage or packaged drinking water industry.
• Strong knowledge of General Trade distribution network.
• Experience in appointing distributors and building sales teams.
• Good network in Noida / Delhi NCR FMCG market.
• Strong leadership, negotiation, and market development skills.

Job Types: Full-time, Permanent

Pay: ₹45,000.00 - ₹75,000.00 per month

Benefits:

• Health insurance
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person