Role Overview

Taxilla is building a global demand generation engine for our AI-driven finance automation platform used by CFOs and enterprise finance teams.

We are looking for a next-generation digital marketer who wants to master the future of marketing by combining AI-assisted content creation, advanced SEO, social media strategy, and performance marketing.

This role will execute a full-stack digital growth program across SEO, Social Media Marketing, and PPC, supported by AI tools, automation, and data analytics.

This is a rare opportunity to gain global exposure and build expertise in modern AI-driven digital marketing for enterprise SaaS companies.

Key Responsibilities

1. SEO Strategy & Execution

Own and execute the complete B2B SaaS SEO program including:

• Competitor & market intelligence


• Persona-based keyword strategy


• Semantic keyword clustering


• Topic authority architecture


• Pillar-cluster content strategy


• Technical SEO audits


• Programmatic SEO landing pages


• Global multilingual SEO


• AI search optimization (ChatGPT, Perplexity, SGE)

Activities include:


• Intent mapping and search behavior analysis


• Semantic keyword clustering


• Internal linking architecture


• SERP feature optimization


• Backlink strategy and digital PR


• AI-optimized content structure


• Performance tracking from keyword → pipeline → revenue

2. AI-Assisted Content Creation

Use contemporary AI tools to scale content creation such as:


• ChatGPT


• Claude


• Perplexity


• Jasper


• SurferSEO


• Clearscope


• Frase

Content types include:


• SEO blogs


• Landing pages


• Linked In thought leadership


• Whitepapers


• Webinars


• Newsletters


• Product pages


• Comparison pages


• Case studies

Content will also be repurposed into:


• Linked In carousels


• Short videos


• Social posts


• Infographics


• Webinar materials

3. Social Media Marketing (SMM)

Drive thought leadership across platforms including:


• Linked In


• You Tube


• Twitter/X


• Industry communities

Activities include:


• Content amplification


• Executive branding


• Webinar promotion


• Demand generation campaigns


• Social engagement tracking

4. Performance Marketing (PPC)

Plan and execute paid campaigns including:


• Google Ads


• Linked In Ads


• Retargeting campaigns


• Account-based marketing campaigns


• Keyword-based lead generation

Responsibilities include:


• Campaign planning


• Ad copy creation


• Landing page optimization


• Conversion tracking


• ROI measurement

5. Technical SEO Collaboration

Work closely with:


• Website developer


• Graphic designer


• Product marketing team

Technical SEO tasks include:


• Core Web Vitals optimization


• Structured schema implementation


• Crawlability improvements


• Indexation fixes


• Site architecture optimization

6. Conversion & Funnel Optimization

Optimize the marketing funnel including:


• Website conversion improvements


• Demo request optimization


• Lead capture strategy


• Analytics and attribution tracking

Track performance from:

Traffic → Leads → MQL → SQL → Revenue

Skills Required

Strong understanding of:


• SEO


• Social Media Marketing


• Paid Marketing (PPC)


• AI Content Tools


• SaaS Marketing

Technical capabilities:


• Keyword research


• Analytics and reporting


• Content optimization


• Conversion optimization

Preferred tools:


• Ahrefs / SEMrush


• Google Analytics


• Google Search Console


• SurferSEO / Clearscope


• ChatGPT / Claude


• Hub Spot or CRM tools

Ideal Candidate Profile

We are looking for someone who:


• Is curious about AI and the future of marketing


• Wants to build global SaaS marketing expertise


• Enjoys data-driven experimentation


• Can execute ideas end-to-end

Experience:


• 2 – 6 years digital marketing experience


• SaaS marketing experience preferred


• SEO or growth marketing background

Why This Role Is Unique

This role provides exposure to:


• Global B2B SaaS marketing


• AI-driven marketing automation


• Enterprise SEO strategies


• Demand generation for international markets

You will work on cutting-edge marketing frameworks combining AI, SEO, and revenue analytics.

Team Structure

You will work with:


• 1 Graphic Designer


• 1 Website Developer


• Product Marketing Team


• Sales Leadership

You will own the digital growth engine execution.

Success Metrics

Performance will be measured on:


• Organic traffic growth


• Keyword rankings


• Marketing qualified leads


• Cost per lead


• Pipeline generated


• Revenue attribution