About the Role

The AI Creative Specialist is responsible for the end-to-end creation of AI-generated video content, including advertisements, educational content, social media content, and product videos.

This role combines creative direction, AI tool expertise, prompt engineering, and video production to transform concepts into fully produced videos using advanced generative AI tools.

The specialist manages the entire AI video production pipeline, from idea development and scripting to generation, editing, publishing, and performance analysis. The role also requires continuous experimentation with emerging AI tools, formats, and workflows to ensure the company remains at the forefront of AI-powered content creation.

Key Responsibilities

1. End-to-End AI Video Production

• Translate client or internal briefs into complete, publish-ready AI-generated videos
• Produce AI-generated video ads, Social media videos, AI storytelling videos, Educational AI content, Product demonstration videos, Explainer videos, AI avatar-based videos, AI-generated UGC-style content.
• Maintain high visual and creative standards across all outputs
• Editing and assembling video assets into final deliverables
• Delivering videos optimized for marketing, advertising, and social media platforms

2. YouTube Channel Management

• Own all aspects of the company's AI-focused educational YouTube channel(s)
• Handle content strategy, scripting, video generation, editing, publishing, and analytics reporting
• Identify growth opportunities to improve views, watch time, and subscriber growth
• Experiment with content formats, AI styles, and narrative structures to maximise performance

3. AI Tool Research & Experimentation

• Stay ahead of new AI tools, model updates, and platform changes (video, image, voice, avatar, music)
• Run weekly structured experiments with emerging tools — test, document, and share findings with the team

4. AI Workflow Design & Prompt Engineering

• Design and maintain custom prompt sets and AI workflows that accelerate content production processes
• Build context-engineered custom chat setups in ChatGPT, Claude, and Google AI Studio
• Identify bottlenecks in existing production flows and propose automation solutions
• Document workflows so they can be shared and replicated across the team

5. Cross-Team Collaboration & AI Enablement

• Collaborate with the Social Media and PPC teams to create high-performing ad creatives and social content for clients
• Work alongside editors and graphic designers to integrate AI tools into their workflows
• Train and support team members when they encounter challenges with AI tools or workflows

6. Analytics & Performance Reporting

• Track performance of published content across YouTube and social platforms
• Report on key metrics and use data to inform future content decisions
• Contribute to goal-setting around channel growth and content performance benchmarks