Role purpose:

Turn approved copy and scripts into channel-ready visual and video assets using template-based tools.

Key responsibilities

• Build and maintain Canva template families
• Produce cards, carousels, thumbnails, banners, WhatsApp cards, and report visuals
• Edit reels and explainers in CapCut
• Add subtitles, covers, text overlays, and pacing
• Export assets in the required formats and aspect ratios
• Maintain folder hygiene, versioning, and delivery links
• Apply template systems consistently across content families
• Support A/B variant production for campaigns

Primary tools:

• Canva
• CapCut
• ChatGPT for quick copy refinement
• ElevenLabs / HeyGen

Must-have skills:

• Good visual judgment
• Strong template discipline
• Fast execution
• Comfortable with repetitive production work
• Good file management
• Video-editing

Preferred skills:

• Social-first editing intuition
• Thumbnail and cover design
• Basic motion graphics instincts

Success metrics:

• Weekly output volume
• Brand consistency across assets
• Low formatting error rate
• Speed of conversion from approved copy to final asset
• Reusable template quality