As a Technical Content Writer cum Marketing Coordinator, you will play a crucial role in driving end-to-end content marketing initiatives for the AI Practice. Your responsibilities will include creating high-impact technical content, collaborating with the Corporate Marketing team, and ensuring the amplification of AI positioning in the market.

Key Responsibilities:
- Develop and execute content strategy aligned with business goals, including whitepapers, case studies, solution briefs, blogs, LinkedIn articles, website content, and more.
- Translate complex AI/ML concepts into compelling narratives and collaborate with AI architects and delivery teams.
- Act as the liaison between AI Practice and Corporate Marketing, plan campaigns, coordinate digital initiatives, support thought leadership positioning, and ensure consistent messaging.
- Research AI market trends, identify content themes, drive differentiated storytelling, and track content performance metrics for optimization.
- Contribute to pipeline acceleration through content-led demand generation.

Preferred Attributes:
- Strategic thinker with strong storytelling skills.
- Self-driven with cross-functional team collaboration experience.
- Detail-oriented with project management capabilities.
- Passion for emerging technologies and AI innovation.

Job Requirements:
- Background in Computer Science preferred.
- 5-8 years of technical content writing experience, particularly in AI/ML or emerging technologies.
- Strong understanding of AI concepts and experience in B2B technology marketing.
- Excellent written and verbal communication skills.
- Ability to convert technical discussions into engaging content and coordinate marketing campaigns.
- Familiarity with LinkedIn marketing, SEO, and performance tracking tools is a plus.

Expected Outcomes:
- Strengthened AI Practice brand visibility.
- Increased thought leadership presence in the AI domain.
- Higher engagement and lead generation through content-led campaigns.
- Stronger market differentiation and positioning. As a Technical Content Writer cum Marketing Coordinator, you will play a crucial role in driving end-to-end content marketing initiatives for the AI Practice. Your responsibilities will include creating high-impact technical content, collaborating with the Corporate Marketing team, and ensuring the amplification of AI positioning in the market.

Key Responsibilities:
- Develop and execute content strategy aligned with business goals, including whitepapers, case studies, solution briefs, blogs, LinkedIn articles, website content, and more.
- Translate complex AI/ML concepts into compelling narratives and collaborate with AI architects and delivery teams.
- Act as the liaison between AI Practice and Corporate Marketing, plan campaigns, coordinate digital initiatives, support thought leadership positioning, and ensure consistent messaging.
- Research AI market trends, identify content themes, drive differentiated storytelling, and track content performance metrics for optimization.
- Contribute to pipeline acceleration through content-led demand generation.

Preferred Attributes:
- Strategic thinker with strong storytelling skills.
- Self-driven with cross-functional team collaboration experience.
- Detail-oriented with project management capabilities.
- Passion for emerging technologies and AI innovation.

Job Requirements:
- Background in Computer Science preferred.
- 5-8 years of technical content writing experience, particularly in AI/ML or emerging technologies.
- Strong understanding of AI concepts and experience in B2B technology marketing.
- Excellent written and verbal communication skills.
- Ability to convert technical discussions into engaging content and coordinate marketing campaigns.
- Familiarity with LinkedIn marketing, SEO, and performance tracking tools is a plus.

Expected Outcomes:
- Strengthened AI Practice brand visibility.
- Increased thought leadership presence in the AI domain.
- Higher engagement and lead generation through content-led campaigns.
- Stronger market differentiation and positioning.