Lead and manage primary and secondary sales operations within the assigned territory.

• Drive revenue growth through effective engagement with Distributors/trade processors/sub-dealers.
• Expand and strengthen the channel network to ensure long-term business scalability.
• Identify and implement new revenue opportunities to enhance profitability.
• Responsible for overall sales turnover, customer experience, and stakeholder relationships in the unit.
• Deliver on key performance indicators to build a loyal network of channel partners and enhance brand value.
• Maintain strong customer relationships at all levels to ensure retention and repeat business.
• Ensure timely collection of receivables and maintain a healthy cash flow.
• Scout for opportunities to reach end consumers through cost-effective channels to increase business.
• Monitor market trends, competitor offerings, and customer preferences to support strategic planning.
• Support brand-building initiatives and promotional activities to increase market visibility.
• Collaborate with internal teams to align sales strategies with broader business goals

Actively support trade marketing & field marketing projects team