Role Overview

The Marketplace Ads Manager will be responsible for driving revenue growth and

visibility across online marketplaces by strategically planning, executing, and

optimizing paid media campaigns. The role requires deep expertise in marketplace

advertising platforms (Amazon Ads, Flipkart Ads, Nykaa Ads, etc.) and strong

analytical acumen to deliver high ROI performance.

Key Responsibilities

• Strategy & Planning
• Develop and implement performance marketing strategies for marketplaces

aligned with overall sales goals.

• Create seasonal ad plans around brand campaigns, sale periods, and new

launches.

• Manage budgets, forecast ad spends, and allocate across platforms

efficiently.

• Campaign Management
• Execute and optimize paid ad campaigns across Amazon, Nykaa, Flipkart,

and other marketplaces.

• Manage Sponsored Ads, Display, Video, and Search campaigns to drive

conversion and visibility.

• Continuously monitor bids, keywords, and ASIN performance for maximum

efficiency.

• Analytics & Optimization
• Track and analyze KPIs: ROAS, TACoS, CTR, conversion rate, and ACoS

across platforms.

• Identify underperforming SKUs or campaigns and drive corrective actions.
• Prepare weekly and monthly performance dashboards with actionable

insights.

• Collaboration & Coordination
• Work closely with the marketplace account team, category managers, and

brand marketing for campaign alignment.

• Coordinate with design and content teams to develop compelling ad creatives

and product listings.

• Partner with sales and supply teams to ensure ad efforts align with inventory

and pricing strategy.

• Experimentation & Growth
• Test new ad formats, audience strategies, and automation tools to scale

efficiently.

• Stay updated on marketplace algorithm changes and new ad features.
• Benchmark against competitors and share recommendations for

improvement.

Requirements

• 3–6 years of experience in performance marketing or marketplace ads

management.

• Hands-on experience with Amazon Advertising Console, Flipkart Ads

Manager, and/or Nykaa Ad Platform.

• Strong analytical and Excel skills; comfort with data dashboards and reporting

tools.

• Proven track record of improving ROAS and sales via marketplace

campaigns.

• Understanding of e-commerce P&L metrics, category dynamics, and keyword

strategy.

• Excellent communication and cross-functional coordination skills.

Preferred

• Experience with D2C or personal care / lifestyle brands.
• Familiarity with automation tools (e.g., Pacvue, Perpetua, Skai, etc.).
• Basic knowledge of SEO and organic marketplace ranking factors.

Skills: performance marketing,ecommerce,amazon