Role: ABM / Field Marketing Manager
Location: Remote (US or Canada)
Employment Type: Full-time
Compensation: $135K–$145K base + annual bonus + equity
Visa Sponsorship: Available

About the Role :

We’re seeking an experienced ABM / Field Marketing Manager to design and execute highly targeted 1:1 and 1:few account-based marketing programs that drive engagement and revenue. You’ll play a key role in aligning marketing efforts with sales objectives, influencing key decision-makers throughout the buyer journey, and ensuring consistent, measurable impact across campaigns.

Responsibilities :

• Develop and execute ABM programs aligned with sales goals across multiple channels (email, digital ads, web, events, and intent data).

• Identify and prioritize target accounts, conduct research, and create personalized account plans.

• Define buyer personas and craft tailored messaging that addresses specific pain points and business outcomes.

• Collaborate with Sales, Marketing, and Customer Success to deliver integrated account activation strategies.

• Partner with content teams to create customized assets and thought leadership materials.

• Track and analyze key performance metrics, optimizing campaigns for continuous improvement.

Requirements :

• 5–10 years of experience in ABM or Field Marketing within a B2B environment.

• Proven success executing integrated marketing campaigns across channels such as webinars, digital advertising, and social media.

• Strong understanding of the technology sales cycle and how to nurture and engage target accounts.

• Excellent project management and communication skills.

• Collaborative team player with the ability to align cross-functional stakeholders.