Accordion India - Associate Branding and Marketing

Full–time

Posted on: a day ago

Company overview

Accordion is a global financial consulting and technology firm helping CFOs and their teams drive value creation. Rooted in private equity rigor and powered by data, analytics, and AI, we partner with companies across industries to turn insight into impact.

Accordion works at the intersection of Private Equity sponsors and portfolio companies’ management teams across every stage of the investment lifecycle. We provide hands-on, execution-oriented support, driving value through the office of the CFO by building data and analytics capabilities and identifying and implementing strategic work, rooted in data, analytics and AI.

Accordion is headquartered in New York City with 10 offices worldwide. Join us and make your mark on our company.

Data & Analytics (Accordion | Data & Analytics)

Accordion's Data & Analytics(D&A) practice in India delivers cutting-edge, intelligent solutions to a global clientele, leveraging a blend of domain knowledge, sophisticated technology tools, and deep analytics capabilities to tackle complex business challenges.

We partner with Private Equity clients and their Portfolio Companies across diverse sectors, including Retail, CPG, Healthcare, Media & Entertainment, Technology, and Logistics.

D&A team members deliver data and analytical solutions designed to streamline reporting capabilities and enhance business insights across vast and complex data sets ranging from Sales, Operations, Marketing, Pricing, Customer Strategies, and more.

Working at Accordion in India means joining 800+ analytics, data science, finance, and technology experts in ahigh-growth, agile, and entrepreneurial environment to transform how portfolio companies drive value. It also means making your mark on Accordion’s future—by embracing a culture rooted in collaboration and a firm-wide commitment to building something great, together.

Join us and experience a better way to work!

Role Overview:

This role is a part of our global Accordion group. The responsibilities and nature of critical deliverables for this role will be spanning across geographies (currently India, U.S & U.K) with operations based out of our India office in Hyderabad.

The Global Marketing Associate is a highly execution-oriented role within the marketing organization — focused on turning strategy into action through disciplined delivery, content upkeep, data hygiene, and day-to-day operational support. This role is for a doer: someone detail-oriented, reliable, and proactive, who takes pride in maintaining high standards and keeping marketing systems, content, and assets running smoothly.

You will serve as the backbone of marketing execution, working closely with Marketing team members from around the globe to support marketing and growth initiatives through consistent follow-through. Success in this role would ensure marketing content, data, and digital properties are consistently accurate and up to date, marketing tools and repositories are clean, usable, and well maintained, and that nothing “falls through the cracks.”

Content Execution & Maintenance:

Support ongoing execution and upkeep of marketing content across channels, including:
  • Case study organization, maintenance, and publishing – internal and external
  • Bios for new hires and updates for existing team members – internal and external
  • Create, convert, and maintain PowerPoint slides and presentation materials.
  • Ensure all published content is accurate, on-brand, and current.
  • Maintain content libraries and shared repositories for easy access and reuse.
  • Support timely ad-hoc content requests while maintaining ongoing updates.

  • Website & Digital Property Management:
  • Manage day-to-day website and digital property updates, including content uploads and basic page edits.
  • Support SEO / GEO execution through content updates, tagging, and optimization best practices.
  • Assist with publishing blog posts and thought leadership entries.
  • Ensure consistency and accuracy across digital touchpoints.
  • Partner to troubleshoot and improve site functionality as needed.

  • Marketing Operations & AI Enablement Support:
  • Support internal AI-enablement initiatives through strong data hygiene and content entry and organization.
  • Build, maintain, and improve marketing- and BD-related content within internal AI systems and intranet.
  • Support development and upkeep of business development AI agents, partnering with Technology as needed.
  • Support marketing/commercial connectivity.

  • Campaign & Advertising Support
  • Stand up initial drafts of marketing ads for review and optimization, including:
  • Google Ads
  • LinkedIn Ads
  • Support campaign execution through asset preparation and coordination.
  • Maintain organized records of campaign materials and versions.

  • Performance Analysis & Competitive Reporting:
  • Support tracking, reporting, and foundational marketing analytics.
  • Assist with performance reporting across campaigns, website, and content.
  • Help translate data into clear summaries and actionable insights for the team.
  • Conduct competitive research and basic competitive reporting.

  • Ideally, you have:
  • 1–3 years of experience in marketing, marketing operations, digital marketing, or a related role.
  • Strong execution mindset — comfortable end-to-end and following through on tasks.
  • Proficiency in PowerPoint; comfort creating, converting, and maintaining slides.
  • Experience working with websites, CMS platforms, and digital publishing tool (LinkedIn, Google)
  • Strong organizational skills and attention to detail.
  • Good communication skills, with an emphasis on written updates/ trackers.
  • Comfort working across tools, systems, and content libraries.
  • Ability to manage multiple requests and priorities simultaneously.
  • Willingness to partner cross-functionally and learn new tools and processes.

  • Why Explore a Career at Accordion:

    A Culture of Impact & Excellence
  • A culture of merit & recognition: Thrive in a meritocratic, high-growth environment with semi-annual performance and promotion cycles.
  • Multi - dimensional exposure: Navigate complex, high stakes workstreams across diverse industries and domains. At Accordion, you will engage with varied intellectual challenges that keep your perspective sharp, and your curiosity fuelled.
  • Entrepreneurial environment: Exercise the intellectual freedom to make definitive decisions and the autonomy to own their outcomes. We reward initiative, encouraging you to expand your influence and assume larger responsibilities.
  • Collaborative vitality: Experience a non-bureaucratic, high-energy culture alongside high-calibre peers. Our environment is designed to challenge your thinking and accelerate your growth through shared expertise and collective ambition.

  • Our Commitment to Your Well-being

    We believe that our collective success is rooted in the personal well-being and growth of our people. We have curated a suite of benefits designed to support you and your family’s health, celebrate your milestones, and empower your professional journey.
  • Comprehensive health & security: We provide fully covered Health and Group Term Life Insurance for you, with health insurance coverage extending to your immediate family.
  • Care on your terms: Access expert medical guidance through on-site health camps or our integrated tele-health services. This ecosystem includes free professional consultations alongside discounted healthcare services including dental and vision care.
  • Integrated family support: We support working parents with a fully sponsored, premium on-site Day Care facility.
  • Empowering leave structures: Our robust leave policy is an intentional commitment to work-life integration, featuring dedicated maternity and parental support designed to help new parents through life’s major transitions.
  • A culture of recognition: We believe every breakthrough deserves an audience. Through our dedicated rewards platform, we pause to celebrate both your professional triumphs and your most meaningful personal milestones.
  • Architecting your growth: Thrive in a positive & transparent environment designed for the continuous evolution of your craft. We provide the infrastructure - through learning programs and engagement initiatives - to bridge the gap between your personal aspirations and professional mastery.