Description: Key Responsibilities: Strategic & Functional Leadership - Develop and implement the digital marketing roadmap in alignment with business goals. - Drive integrated campaigns across performance marketing, branding, SEO, social media, and CRM. - Build a data-centric marketing culture, ensuring all actions are measurable and ROI-focused. Team Leadership - Lead a growing team of digital marketers across various domains: paid media, SEO, content, CRM, analytics, and design. - Set KPIs, ensure performance reviews, and guide team members in execution excellence Complete Ownership of Digital Sub-functions - Performance Marketing: Manage and optimize paid media campaigns (Google Ads, Facebook/Meta, LinkedIn, etc. - SEO & Content Strategy: Define organic growth strategies and oversee high-quality, SEO-optimized content production. - Social media: Oversee organic and paid social content strategies, engagement, and community building. - Email Marketing & CRM: Execute lifecycle marketing, segmentation, and automation for lead nurturing and retention. - Web & CRO: Lead website strategy including UX/UI improvements, landing page optimization, and A/B testing. - Marketing Automation & Analytics: Implement tools and dashboards (e.g., GA4, Looker Studio, HubSpot) for campaign tracking and insights. Cross-functional Collaboration - Work closely with GM Business Growth, product, design, sales, and technology teams to ensure cohesive execution. - Align with the larger business vision from the GCC region and adapt regional strategies to the India context. Innovation & Trendspotting - Stay on top of digital marketing trends, tools, and industry best practices. - Test and introduce new channels, tools, and growth hacks that can improve customer acquisition and retention