Structuring the Full Ambition

​This final post organizes innovation efforts by differentiating their impact and timeline.

​💡 The Theory: The Three Horizons of Innovation (McKinsey)

​To survive, a company must manage its portfolio across three temporal and strategic distinct "horizons":

​Horizon 1 (H1): Extend and defend core businesses (Sustaining/Efficiency Innovation). (1-3 years).

​Horizon 2 (H2): Build emerging businesses (Adjacent opportunities). (3-5 years).

​Horizon 3 (H3): Create genuine options for the future (Disruptive/Transformational Innovation). (5-10+ years).

​📝 Post Copy:

​Is your innovation portfolio unbalanced? ⚖️🚀

​Most companies focus 90% of their effort on Horizon 1 (H1): extending and defending the core business through incremental improvements. This is necessary for profit, but it won’t protect you tomorrow.

​The Three Horizons framework (McKinsey) is a simple way to visualize your strategy across different timelines and ambition levels:

​Horizon 1 (Now): Efficiency and Sustaining Innovation in the core.

​Horizon 2 (Next): Emerging businesses and adjacent market entries.

​Horizon 3 (Future): Genuine options and transformational disruption.

​The challenge isn't choosing a horizon; it's managing all three simultaneously with the appropriate people, metrics, and funding.

​#ThreeHorizons #InnovationPortfolio #StrategicGrowth #CorporateStrategy #FutureProofing