MSME Opportunities for Ayush Sector Growth in India: Latest 2025 Insights

Trending Now: Ayush Sector Gets a Boost from MSME Schemes

India’s traditional medicine sector—Ayush—is undergoing a transformative phase, thanks to a strategic push from the Ministry of MSME. On July 16, 2025, a high-profile industry session titled “Fostering Growth: SME Schemes and Opportunities for the Ayush Industry” was held in New Delhi. Organized by the Ayush Export Promotion Council (AYUSHEXCIL) with support from the Ministry of AYUSH and Rastriya Ayurved Vidyapeeth, the event spotlighted the immense potential of MSMEs in scaling the Ayush industry.

MSME and Ayush: A Synergistic Growth Engine

Key Highlights from the Session

• Vaidya Rajesh Kotecha, Secretary, Ministry of Ayush, emphasized quality and scalability.

• S.C.L. Das, Secretary, Ministry of MSME, outlined tailored schemes for Ayush enterprises.

• Dr. Kousthubha Upadhyaya, Adviser, Ministry of Ayush, stressed MSMEs' pivotal role.

• Anuja Bapat, Joint Secretary, MSME, presented support schemes for Ayush-focused startups.

• Prof. Mahesh Kumar Dadhich, CEO, NMPB, showcased the potential of Sea Buckthorn.

• Ritu Sain, Investment Commissioner of Chhattisgarh, highlighted state-level investment opportunities.

Why This Is Trending Right Now

Real-Time Momentum

• Google Trends shows a 70% spike in searches for “Ayush MSME schemes” and “Ayush investment India” in the past 24 hours.

• The Ayush sector has grown from $3 billion in 2014 to $23.3 billion in 2022, with MSMEs contributing over 80 percent of this growth.

• MSMEs in Ayush have surged by 40 percent, from 38,216 in 2021 to 53,023 in 2023.

• The Ayush industry now includes 8,648 licensed manufacturers, 37,385 dispensaries, and 8,168 wellness centers.

MSME Schemes Fueling Ayush Sector Growth

Government Initiatives

• PM Vishwakarma Scheme: End-to-end support for artisans in 18 trades.

• PMEGP: Credit-linked subsidy for micro-enterprises, with 80 percent rural coverage.

• Ayurgyan and AYURSWASTHYA Yojana: Focused on education, innovation, and international cooperation.

State-Level Investment

• Chhattisgarh and other states are offering incentives for Ayush startups, especially in Tier-2 and Tier-3 cities.

Ayush Sector: A Goldmine for MSMEs

Why Entrepreneurs Should Invest

• Global Recognition: Ayurveda is accepted in over 30 countries.

• Export Potential: USA, EU, and UAE account for over half of Ayush exports.

• Women-Led Growth: 55 percent of Ayush startups are led by women.

• Wellness Economy: India ranks 7th globally, with a $132.5 billion market.

Frequently Asked Questions

Q1: What is the Ayush sector?

Ayush includes Ayurveda, Yoga, Naturopathy, Unani, Siddha, and Homeopathy. It spans clinics, wellness centers, herbal products, and education.

Q2: How many MSMEs are in the Ayush sector?

As of January 2023, there are 53,023 MSMEs in the Ayush industry—a 40 percent increase from 2021.

Q3: What are the top MSME schemes for Ayush?

PMEGP, PM Vishwakarma, Ayurgyan, and AYURSWASTHYA Yojana are key schemes supporting Ayush-focused MSMEs.

Q4: Is Ayush a good investment?

Absolutely. With a CAGR of 17 percent, strong export demand, and government backing, Ayush is one of India’s fastest-growing sectors.

Q5: What is Sea Buckthorn and why is it important?

Sea Buckthorn is a medicinal plant with high therapeutic value. It’s being promoted for cultivation and processing in Ayush MSMEs.

Final Thoughts

The MSME sector is not just a backbone of India’s economy—it’s now a catalyst for revolutionizing traditional medicine. The Ayush industry, with its rich heritage and modern innovations, is perfectly poised for exponential growth. Backed by robust government schemes, rising global demand, and a surge in entrepreneurial interest, MSMEs in Ayush are set to redefine wellness and economic empowerment in India.

Whether you're an investor, entrepreneur, or policy enthusiast, the time to engage with Ayush MSMEs is now. The synergy between tradition and innovation is not just trending—it’s transforming.