Labubu Doll Craze in India: Why This Viral Toy Is Taking Over in 2025

The Toy Everyone’s Talking About: Labubu Dolls Are the New Pop Culture Obsession

From the streets of Chennai to the shelves of high-end lifestyle stores in Mumbai and Delhi, Labubu dolls have become the latest collectible craze in India. Originally a niche designer toy from Asia, Labubu has exploded into a full-blown cultural phenomenon, thanks to celebrity endorsements, viral TikTok unboxings, and a growing collector community.

But what exactly is a Labubu doll, and why is it suddenly everywhere?

What Are Labubu Dolls? The Origins of the Viral Toy

Labubu is a mischievous, elf-like character from “The Monsters” series, created by Hong Kong–Belgian artist Kasing Lung. These dolls are marketed by Pop Mart, a Chinese designer toy brand known for its blind box collectibles. Each Labubu figure is unique, often themed around emotions, seasons, or fantasy elements.

The dolls are sold in blind boxes, meaning buyers don’t know which version they’ll get until they open it—adding a layer of excitement and collectibility that has fueled their popularity.

Labubu in India: From Niche to Nationwide Craze

In India, the Labubu trend has gained serious momentum in July 2025, especially in cities like Chennai, Mumbai, and Delhi. Toy stores, lifestyle boutiques, and even street vendors are scrambling to keep up with demand

According to a Chennai-based toy shop owner, “Labubu dolls are flying off the shelves. I’ve had to source them from multiple vendors across India just to meet demand.”

The most popular series currently is the Big Into Energy collection, featuring dolls named Love, Hope, Loyalty, Luck, Happiness, and Serenity

Why This Is Trending Right Now

1. Celebrity Endorsements

Labubu dolls have been spotted with global icons like BLACKPINK’s Lisa, Rihanna, Dua Lipa, and Kim Kardashian

In India, actressUrvashi Rautelawas recently seen at Wimbledon with four Labubu dolls attached to her Birkin bag

2. Social Media Buzz

Unboxing videos on TikTok, Instagram Reels, and YouTube Shorts have gone viral, with hashtags like #LabubuIndia, #LabubuUnboxing, and #PopMartDolls trending across platforms.

3. High Resale Value

Rare Labubu figures are now being resold for over ₹2,00,000 on collector websites

This has turned the toy into a lucrative investment for collectors and resellers.

4. Merchandise Explosion

Beyond dolls, Labubu-themed phone cases, bottle stickers, t-shirts, caps, and bag charms are flooding Indian markets

Labubu Doll Features That Make It Irresistible

• Blind Box Packaging: Adds mystery and excitement.

• Unique Designs: Each doll has a distinct personality and aesthetic.

• Limited Editions: Some versions are ultra-rare and highly sought after.

• Emotional Themes: Dolls often represent feelings like joy, sadness, or mischief.

• High-Quality Craftsmanship: Made with premium materials and intricate detailing.

Where to Buy Labubu Dolls in India

Online Platforms

• Pop Mart’s official India store

• Collector marketplaces like TheCollectible.in

• Resale platforms like eBay India, OLX, and Instagram shops

Offline Stores

• Nexus Vijaya Mall, Chennai

• Hamleys, Mumbai & Delhi

• Lifestyle and Toy Boutiques in major metros

Labubu vs. Lafufu: Beware of Fakes

Due to the skyrocketing demand, counterfeit versions called “Lafufu” have started appearing in Indian markets

These knock-offs are often poorly made and lack the charm of the original. Always check for:

• Pop Mart branding

• QR code verification

• Packaging quality

Labubu’s Cultural Impact in India

Labubu is more than just a toy—it’s becoming a symbol of youth culture, emotional expression, and collectible art. It appeals to:

• Gen Z for its aesthetic and social media appeal

• Millennials for nostalgia and collectibility

• Collectors for its rarity and investment potential

Why This Is Trending Right Now

Labubu’s rise in India is a perfect storm of celebrity influence, social media virality, and emotional resonance. The toy taps into the modern consumer’s love for:

• Surprise experiences (blind boxes)

• Personal expression (emotional themes)

• Status symbols (celebrity association)

• Community (online collector groups)

With over 30+ orders per week in some stores and resale prices soaring, Labubu is not just a trend—it’s a movement

FAQs About Labubu Dolls

Q1: What is the price of a Labubu doll in India?
A: Prices range from ₹5,000 to ₹15,000, with rare editions going up to ₹2,00,000

Q2: Are Labubu dolls suitable for kids?
A: While they are toys, Labubu dolls are primarily collectibles and are more popular among teens and adults.

Q3: Where can I find original Labubu dolls?
A: Look for them on Pop Mart’s official store, Hamleys, or trusted collector platforms.

Q4: What makes Labubu dolls so popular?
A: Their unique design, blind box excitement, celebrity backing, and high resale value.

Q5: Are there fake Labubu dolls in the market?
A: Yes, beware of Lafufu knock-offs. Always verify authenticity before buying.

Final Thoughts: Is Labubu Just a Fad or Here to Stay?

Labubu dolls have captured the imagination of Indian consumers in a way few toys have. With their quirky charm, emotional depth, and viral appeal, they’ve become more than just collectibles—they’re cultural icons.

Whether you’re a collector, a trend-watcher, or just curious, now is the perfect time to explore the world of Labubu. But act fast—these dolls are selling out quicker than you can say “blind box.”