Designing New Markets

​This theory moves away from competing in overcrowded industries and focuses on creating entirely new market space.

​💡 The Theory: Blue Ocean Strategy (Kim & Mauborgne)

​Most companies compete in "Red Oceans," crowded markets where boundaries are defined and competitors try to outperform rivals for a larger share of existing demand. "Blue Oceans" are untapped market spaces, creation of new demand, and high growth. Innovation isn't about beating the competition; it's about making them irrelevant.

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​Stop competing. Start creating. 🌊

​In Red Oceans, the water is bloody. Competitors fight over a shrinking pool of profit, focusing on incremental improvements (Sustaining Innovation) to differentiate themselves. The rules are set.

​In Blue Oceans, the competition is irrelevant. You create value by offering a leap in utility, often by unlocking a new non-customer group. This is achieved by simultaneously pursuing differentiation and low cost (Value Innovation). Think Cirque du Soleil, Wii, or Uber.

​Are you swimming with the sharks, or are you charting a new course?

​#BlueOceanStrategy #ValueInnovation #MarketCreation #BusinessModel #StrategicThinking