Mercedes-Benz GLB Discontinued in India: Market Strategy, Sales Impact, and What’s Next

Mercedes-Benz GLB discontinued in India amid shifting market priorities. Explore the reasons behind the decision, its impact on buyers, and Mercedes’ future strategy in the country.
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Purshottam

24 days ago

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The Mercedes-Benz GLB, known for its versatile seven-seater layout and luxury appeal, has officially been discontinued in the Indian market. This development comes as part of the company’s strategic product realignment in response to changing consumer preferences and competitive dynamics.

Why Mercedes GLB Was Discontinued in India

Mercedes-Benz launched the GLB in India as a niche luxury SUV aimed at customers looking for compact yet premium three-row options. However, several factors may have contributed to its phase-out:

  • Limited Sales Volume: The GLB was priced on the higher end, making it less competitive in terms of value for money compared to rivals.

  • Overlapping Portfolio: The GLB closely competed with the GLC, creating internal market cannibalization.

  • Market Preferences: Indian buyers have shown stronger interest in EVs and larger SUVs like the GLE and GLS.

  • Cost of Import: The GLB was brought to India via CBU route, inflating the price and limiting its market reach.

Impact on Indian Consumers and Mercedes’ Plans

With the GLB now off the shelves, customers looking for a luxury seven-seater SUV in the compact segment will have fewer options from Mercedes. The brand may look to streamline its offerings or replace the GLB with more region-specific models or electric alternatives.

  • Mercedes is expected to focus more on EV launches in India.

  • Other models like the GLC and GLE will likely absorb the demand left behind by the GLB.

  • The EQB, its electric cousin, remains on sale, possibly signaling a shift in focus towards sustainable mobility.

What’s Next for Mercedes in India?

While the discontinuation of the GLB might disappoint some fans, Mercedes-Benz continues to maintain a robust lineup in India. Their future strategies could include:

  • Expanding EV footprint with new electric SUVs.

  • Introducing more CKD (locally assembled) models to bring down costs.

  • Focusing on luxury experience, tech integration, and after-sales service.